NTDA DG Highlights Nigeria’s Cultural Heritage at WTM London
The Director-General of the Nigerian Tourism Development Authority (NTDA), Ola Awakan, has used a traditional talking drum performance to draw international attention to Nigeria’s cultural heritage at the World Travel Market (WTM) London.
Awakan, popularly known as the Drummer DG, performed during the three-day exhibition held from November 3 to 5 at ExCeL London, where Nigeria returned to the global tourism event.
His performance attracted visitors, including international tour operators, investors, media representatives and members of the Nigerian diaspora, to the country’s pavilion.
The presentation also featured folk songs, cultural dances and displays of Nigerian arts, crafts, fashion and food, highlighting the country’s cultural diversity.
Beyond the performances, Awakan engaged international tour operators, airlines, hotel groups and investors, promoting opportunities in conference tourism, eco-tourism, cultural tourism, beach tourism and the creative industry.
He also led the Nigerian delegation on visits to other national pavilions to explore partnerships and encourage familiarisation trips to Nigeria.
During the exhibition, the NTDA director-general met with Nigerians living in London, urging them to support efforts to promote the country’s tourism potential, attract investment and encourage international visitors.
Read More: From TVC to DG: Ola Awakan Appointed Head of Nigerian Tourism Development Corporation
He also granted interviews to international travel media, highlighting his commitment to strengthening Nigeria’s position in the global tourism market and making tourism a major contributor to economic growth and youth employment.
The Nigerian pavilion provided a platform for business engagements, with travel agents presenting information on tour packages, investment opportunities, visa procedures and tourist destinations across the country.
Among the destinations showcased were Lagos, Calabar, Yankari, Obudu, Osun-Osogbo and Argungu.
The exhibition also created opportunities for partnerships, although sustained results would depend on follow-up agreements, familiarisation trips, new flight connections and tourism packages.
Awakan’s talking drum performance formed part of efforts to use Nigeria’s cultural heritage to attract international interest and promote the country’s tourism industry.